source: SEO Houston
Houston SEO Services
Need Houston SEO Services? If you are you have an online business you have no doubt heard the term SEO, which stands for Search Engine Optimization. The idea behind SEO is to properly code and drive get one-way links to your site to make your online business more visible and thereby draw in more traffic, which ultimately results in more sales. At 1 Source SEO we are a team of Houston SEO Experts focused on SEO Services and ready to help you grow your business.
How SEO Works
Our Houston SEO Experts drive relevant traffic to your site hat you can increase volume and sales. By increasing volume, you can increase targeted marketing, which bring in more sales. In addition, our Houston SEO team makes your website more noticeable and higher up in the page ranking on the major search engines such as Google, MSN, and Yahoo.
One of the most effective ways in which to use Search Engine Optimization (SEO) is by having high quality content on your website that is keyword rich. What this means is the keywords the articles are built around are highly searched keywords. What happens is the search engine crawl the Internet looking for content that contains these keywords and it gets your site indexed. The more keyword-rich content you have, the higher your page rank. Our goal is to have you on page 1 of the search engines, because that is where you are going to find you get the most traffic.
The content on your site should not just have a bunch of keywords stuffed, because this will penalize you and Google and the rest of the search engines are smart enough to recognize keyword stuffing. It is vital to have good quality content on your site with 1 to 3 percent keyword density, which means the number of times you should use the keyword phrase per article. That is more than enough to get your site indexed and in a safe zone so that you content makes sense and is helpful to your visitors and customers.
On Page Optimization
On page optimization is actually your first step in optimizing your website and our Houston SEO Experts have the skills needed to make this a success. This includes:
- Title Tag Optimization - this means your title needs to be short, but also identifiable. This is referred to as the Title Tag and often how the page is indexed so it is obviously very important. Your title needs to be catchy, appealing so that the search engines pick it up and index it. These tags are the most important elements of your Search Engine Optimization Houston campaign.
- Meta Tag Optimization - this is your description of your site, services, and products. This is your selling snippet, if you will but if should not be generic, it needs to be as detailed as possible without being a book or a page long. 1 Source SEO and the team of Houston SEO Experts are highly skilled in this area.
- Keyword Optimization - obviously the keywords you choose should be those that are of relevancy to your business, you should use related keyword phrases as well, which are known as LSI or Latent Semantic Indexes, which helps your web content more than just using keywords on their own.
- Vital HTML tags - these are areas that you want to draw the reader’s attention to, such as header tags, bolding, italicized, which is very important to the search engines and your ranking.
- Link Optimization - this refers to internal and external links that allow you visitors and traffic better tools to navigate. Therefore, using anchor text is highly important, using clean links using the anchor text.
Off Page Optimization
With off page optimization, which is also called off-page SEO refers to the things you do offsite to drive link reputation leveraging an effective link building campaign. With this process, we help your site by obtaining one-way inbound links from key authority sites in your industry rather than doing two-way reciprocal link exchanges.
Off page optimization includes, testing and researching keywords, using the keywords as the anchor text link, linking from sites with a variety of page ranking, and large keyword targeting. This actually helps grow your customer base, increases traffic, and increases sales. This is a slower process and can take 6-9 months to fully see the results, but it works traditional On-Page SEO services we code with your site.
Article Writing & Distribution
Many people do not realize the importance of content writing and how vital it is to not just throw sloppy text on your sites or distribute them to article directories that are highly ranked for their number of readers. These article directories allow you to link back to your website and they are free to post on. 1 Source SEO is a team of Houston SEO experts and can take care of all your article writing needs by professionally creating content that can be used in your website that is keyword rich, but meaningful to the user.
In the past, many people used keyword stuffing in their articles, but the search engines are smart now and they spot this and you are actually penalized for it. SEO Services Houston makes sure that you content is ready to submit to the various large article directories and posting it to your website. Many businesses create a blog, which is also very useful in getting your content there so that your site is getting more traffic, which ultimately results in more sales. Call us today at 832-730-2900 or click on the Contact Us page to schedule a free consultation.
Houston SEO Services